Project Scope & Design Brief
Understand the client's objectives, goals, and target audience.
Conduct research on the industry, competitors, and trends.
Develop multiple design concepts, exploring different visual styles.
Develop a mood board to establish the visual direction, including color palettes, typography, and imagery
Research & Conceptualization
Mood Board
Digital Drafts & Prototyping
Design Process
Design Collective for different brand and client demographics.
Design
Projects
MINIMAL
NEGATIVE SPACE
TYPOGRAPHY
ICONOGRAPHY
1
2
3
4
FROM LEFT TO RIGHT:
1. AD - ANDREA DELA PENA PHOTOGRAPHYÂ Â Â Â 2. THE BARRACKS CAMPING AND GLAMPING SITEÂ Â Â Â 3. SPTLGHT MARKETINGÂ Â Â Â 4. MENSALVAS AND MORALES CONSTRUCTION
Logo Designs
Social media design postings, packaging design, print designs, and vector illustrations.
Digital and
Print Designs
Photography Collective for different brand and
client demographics.
Photography
Projects
Design
Aesthetics   Â
MIXED PROJECTS
Key Visuals, Brand Launch, and Campaigns
Ethical
Marketing
Personal Art
A collection of my personal art throughout the years. It reflects my personal taste, interests, and aesthetic preferences. This collection can include a wide range of artistic mediums such as paintings, photographs, prints, drawings, or even digital art. .
ALBUM COVERS
TYPOGRAPHY POSTERS
VOXEL ART
All journeys come with failures and discovering yourself
My first job was not just a paycheck; it was a steppingstone on the path to my dreams, where determination and a willingness to learn can compensate for a lack of experience.
I want to share my design steppingstones from when I was just starting out. Let's walk down my memory lane: